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Tuesday, January 15, 2008

Where I am going is nowhere

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Lately I have been doing everything I can to not be in front of the computer. Really trying to get outside, do some exercise (even though not enough) like mountain bike or play paintball. Looking to do anything I can to not be sucked into staring at this screen for 12 hours a day. I order some books from Amazon, good ones, that I look forward to reading but I haven't read them yet. I really dont remember the last book I finished.

My real passion is to start doing art again. When I am doing nothing I have been drawing again but now it is so different. I get anxiety when I draw,saying to myself will this be good or does it have monetary value. Its sad. Not everything should be like that but it is. Slowly I am getting away from those values and thinking about what my big picture is. What do I want to do next?

About 7 years ago I started building my business. It was by myself just thinking, then just created something out of nothing. AlexDesigns just happened. I built my brand without even knowing it. I met a lot of people and began networking hard. I got lucky and everythign really fell into place. So what is the next thing going to be that this happens for. Its not AlexThinks.

It can be art, it's my passion. It's easy for me, but I need to just get more structure and learn that love is more important than money. Where I am going to? I really have gone nowhere.

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Establishing my framework and collecting my thoughts

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If you are reading this, welcome. You are someone who follows me via Google alerts or a life stream feed. This blog is not even published yet. In fact there not even any design. Right now I am in the process of removing all the CSS and making the page bare bones.

Each night while working at home, I listen to marketing and interesting podcasts and while I am working I come up with ideas. If I structure myself more, I would just podcast my thoughts but until then I am blogging them. Sometimes I twitter the messages but they are too long so I am journaling them.

Slowly I will be designing this site but I am really not sure what I want it to be. I want it to push my career, inspire my art and document my mistakes or accomplishments.

The first problem I am looking into is my company website. AlexDesigns.com - I have not redesigned it in years, but it really needs a facelift. Right now, I don't to use it to get me more clients or establish me as a better designer. I just want it to be a place where I can establish my brand and use it as an umbrella site for all of the things that I am interested in. I also dont want to just jump into a redesign and break my SEO rankings or the top keywords that I market to.

For instance I rank well for a number of ecommerce keywords but I recently started a separate ecommerce blog to just focus there. I slowly want to move that traffic to this new site for NetSuite Web Design. So if I just change my site and remove the links, I will just lose the traffic and lose leads. So I am moving to do is strategically and document the move.

And the interesting thing from this post is to see who is following me. How on top is the competition of my company. I like it, it make us complete better projects and learn really where I want my business to go. So yes, we are expanding and learning about each new step in setting up my framework, but for now I am removing everything and starting from scratch with many years of collecting my thoughts.

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