There are a lot of great web designers, but many designers do not focus on making their clients more money. A comprehensive marketing plan along with a great website design is the easiest way to help a company grow. The first impression of the design is especially important for small to mid size businesses that do not have strong brand recognition or are just starting out. When putting together a professional and organized web design it is important to build confidence with your visitors, show that you are a credible company and create a user experience is easy to read and encourages the visitors to tell their friends about the site.
Most designers do not understand all the factors that contribute to the success of a website. The artwork is just a small portion of what is needed to be successful. When considering a layout you also need to consider monitor resolutions, SEO, streamlining customer service needs, reducing page fallout and cart abandonment, plus determing a strategy to create a long term relationship with your visitors.
After 8 years of focusing on conversion rate web design, I have developed a strategy of best practices that goes into every one of my website designs. My company focuses on helping companies improve their revenue online through web design, internet marketing and building web traffic for long term growth. My new video podcast will present different ways my company helps websites improve their conversion rates, collect more leads and have successful growth. Some of the topics will include: Creating Landing Pages, Improving Conversion Rate, Defining Persona’s / Click Paths, Best practices of a Website Re-Design, Designing for SEO, Follow-On Marketing, Multi-store eCommerce and Improving the lifetime value of your customers. You can sign up for the podcast on iTunes be clicking here.
Take a look at the first video podcast below. This video is a quick overview of me and some of the topics that I will be talking about. If there are subjects that you would like me to cover on my blog or in my podcast, please comment here, email me suggestions or you can call the podcast comment line at 206-888-0328 and I may play it back during the show.
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