Did we meet at a conference? Stay in touch!
March has been a great month for conferences. Early in the month, I attended FOWA and Barcamp Miami, then this past week I attended SXSW and Barcamp Austin. This post is not going to be about the panels or anything I learned at the events. It is going to be about how I improved my networking skills and talked to more people than I ever have. If you go to a lot of conferences and you are very social, than you can probably ignore this, but here was my strategy to get the most out of the events.- Fine tune your personal brand before the event
- Make a list of people you want to meet
- Don't pitch anyone, just talk to everyone about anything
- Find the best places to go, that aren't listed in the schedule
- Blog about your experiences and take a lot of photos or videos
Fine tune your personal brand before the event
Before I went to these events, I did have a chance to update my websites and fine tune my personal brand. I challenged myself to finally update my website and blog after a 4 year hiatus. This was important because I was also updating my business cards and my brand consistency didn't represent me well.
Make a list of people you want to meet at the events
The panels will educate you, the speakers will motivate you, but you will get the most from people you network with at conferences. I made a mental list of people I wanted to meet and I met them all, plus so many more. When you do meet these people, make sure you have something to talk about. Do you read their blog? Talk about it and give them feedback. Do you watch their videos? Tell them, they love hearing you're a fan. Seriously! To the right is a sample of the business cards I collected.I admit, originally I was intimidated to meet some people. I thought that they would be egotistical and not want to talk to me at all. Not one person acted that way. Every single people I wanted to meet welcomed a great conversation. A lot of them even knew who I was from Twitter or my website. Here are a few of the people I was able to meet: Guy Kawasaki, Kevin Rose, Chris Brogan, C.C. Chapman, Paul Boag, Jeffrey Zeldman, Robert Scoble, Tim Ferriss, and Tommy Guerrero.
Don't pitch anyone, just talk to everyone (about anything)
We are all trying to market ourselves when we are networking, but don't pitch anyone, just talk to them. I find it annoying when I meet someone for the first time and they immediately try to sell me something. Keep that for trade show floor!. I experienced this a few times, either I was offered a job or they had a product to test/buy. This shut down the conversation and I moved on.Find the best places to go, that aren't listed in the schedule
The best way to find the unscheduled events is to use Twitter. I found many unpanels and social parties this way. At these unscheduled events I was inspired a lot more than the normal panels in general. To find these events, you can track keywords using twitter, keyword search tools or just turn on notifications for specific people you want to meet.Blog about your experiences and take a lot of photos or videos
If you really want people to remember you after the conference, make sure you blog about it. Exactly like I am doing here on this post. Also, take a lot of photos and/or video while you are there. Plus tag it with the right keywords. It is possible that your content may be reused on another blog. This could result people adding you as a friend on Flickr or just a traffic driver to your site.For example, here is a video I took during a BBQ that was held by Robert Scoble during SXSW at the Salt Lick. I ended up meeting the Scobleizer at an unscheduled party the night before.
Did we meet at a conference?
Let me know and let's stay in touch!Labels: branding, fowa, futureofwebapps, social, southbysouthwest, sxsw
Today has been an interesting day. I am making the journey from Ft Lauderdale to Austin, Texas for SXSW - South by South West. This is one of the top interactive conferences of the year. I originally booked my travel plans well in advance. I decided to fly a day early to avoid some of the flight delays of the weekend travel.
This weekend I was inspired by some of the smartest people on the internet. From Thursday to Sunday, I attended 


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